AMAYI is structured around an archive.
Each garment is produced in limited, numbered editions and retained as reference, forming a growing collection of future heirlooms.
AMAYI is structured around an archive.
Each garment is produced in limited, numbered editions and retained as reference, forming a growing collection of future heirlooms.
The collection draws from historical women’s dress and Victorian portraiture, alongside vintage sportswear, loomed and hand-braided textiles, domestic objects, board games, and pattern systems.
The stripe serves as a recurring structural motif across cultures and media - seen in Scottish dress, East African attire, woven cloth, upholstery, and print - studied through its shifts in scale, repetition, and layering.
Woven fabrics and knitwear are produced in collaboration with specialist mills in Bristol, England, and in Italy, with silks sourced from historic mills near Milan. Embellishment and embroidery are executed by hand in India.
Each garment moves through a distributed network of specialist makers, bringing together best-in-class production across regions and disciplines.
These references are treated as working material rather than narrative content. Techniques such as weaving, braiding, embroidery, and print translation are studied as methods and applied across garments in varied constructions. The archive supports continuity: garments are revisited, refined, and built upon over time.
Named for the Shona word for mother, AMAYI approaches each piece as a future heirloom—designed to be worn, kept, and passed on.
Each garment is released as part of a limited, numbered edition. Once an edition is complete, it is closed and retained within the archive as a reference point rather than reproduced. This structure allows continuity without repetition: proportions, techniques, and materials are carried forward while individual garments remain specific to their moment of making.
The archive grows through accumulation and return, with each edition contributing to a long-term record of the house’s evolving design language.